Translator T.O.

Daniel Freedman, web strategist for LinguaLinx, writes today’s guest blog post, the first in a series on web marketing for translators:

—————————————————————————————————————–

Do you hate marketing? Are you overwhelmed with contradictory advice from so-called Web experts, none of which seems to have much to do with translation? If so, this blog post is for you.

I’ll offer some surprising advice on a few of the highest priority, do-it-yourself things you can act on right away to get more business – without spending much money.

I’m going to advise you to disregard generic advice that doesn’t apply to you and to focus instead on just two key things:

  1. Establishing yourself as a translation expert
  2. Making sure you have a website that proves your expert status

Is your priority doing great work? Does marketing feel like a burden that gets in the way of that? If so, you’re in good company.

View original post 1,022 more words